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The HEART of HoustonHealthcareEducationHouston Livestock Show and RodeoThe Houston TexansMetroRodeo CarnivalHermann ParkMuseum of Fine Arts, HoustonMuseum of Fine Arts, Houston
Did you know?

In Houston's HEART™ you can find the NFL’s Houston Texans, Wrestlemania, Disney on Ice and the Ringling Brothers, Barnum and Bailey Circus.

About SMA

The South Main Alliance is a 501( c ) (3) corporation founded in 1976 as the South Main Center Association based on recommendations in the National Endowment for the Arts funded study “Options for a Unique Texas Place” that urged the creating a framework for collaboration to protect and enhance a special area with great diversity and quality of life.  The South Main area is 12 square miles -- which compares to one square mile for the Downtown.

Featured Leaders


Joel Cowley
President & CEO
Houston Livestock Show & Rodeo
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